According to a post by Randy Buehler, WOTC's Vice President of Digital Gaming, "Wizards of the Coast has made the decision to pull down its Gleemax social networking site in order to focus on other aspects of our digital initiatives, especially Magic Online and Dungeons & Dragons Insider. We continue to believe that fostering online community is an important part of taking care of our customers, but until we have our games up and running at a quality level we can be proud of, it will be the games themselves that receive the lion’s share of our attention and resources."
Other highlights from the post:
"Our plan is to shut down Gleemax completely sometime in September."
"The mistake that I made, however, was in trying to push us too far too fast. I still think the vision for Gleemax is awesome: creating a place on the web where hobby gamers (or lifestyle gamers or thinking gamers, or whatever you want to call us) can gather to talk about games, play games, and find people to play games with. But I’ve come to realize that the vision was too ambitious. We’ve made progress down about ten different paths over the past eighteen months, but we haven’t been able to reach the end of any of them yet."
"The correct strategy at this point is clear: we need to focus. We’re not going to abandon the vision, but we are going to put large chunks of it on the backburner until we prove that we can succeed at the most important pieces. Those pieces are Magic Online and D&D Insider."
"D&D Insider functionality has started to roll out, but we’re still behind where we wanted to be."
"Wizards of the Coast remains committed to online community, but instead of trying to grow a new website for a brand-agnostic community, we need to focus on keeping our own house in order. We have the two best games in the world, and we need to take care of them before expanding into new digital arenas."
Thoughts? Comments? Is this the beginning of the end, or a wise move?